Holding Business To A Higher Standard of Giving Back
The Washington Post 'How We Give' (Business, Nov. 6, 2005) describes that while companies have accepted that strategic giving programs can benefit their bottom line, they still struggle with the pitfalls and consequences of alienating their customers and stakeholders. Read the article
When over 85 percent of consumers report that corporate giving impacts their purchasing decisions (Cone, 2004), companies cannot risk allowing ill -conceived and implemented giving programs to damage their reputations among stakeholder groups.
To find out more about how to implement a strategic program that can draw benefits to your bottom line as well as steer clear of controversy, contact DCSBN board member John Friedman at JohnF@dcsbn.org
When over 85 percent of consumers report that corporate giving impacts their purchasing decisions (Cone, 2004), companies cannot risk allowing ill -conceived and implemented giving programs to damage their reputations among stakeholder groups.
To find out more about how to implement a strategic program that can draw benefits to your bottom line as well as steer clear of controversy, contact DCSBN board member John Friedman at JohnF@dcsbn.org
0 Comments:
Post a Comment
<< Home