Sustainability is More than Being Green

Companies that concentrate their sustainability efforts exclusively on being environmentally responsible may be surprised to discover that it may not be enough. A company that pledges to reduce waste, cut fossil fuel emissions and reduce energy dependency may find itself struggling to be seen as socially responsible if it does not address the social issues of outsourcing, equal opportunity, wages and health insurance coverage for its workers. Yes, Wal-Mart is a prime example of a company that may find that its definition of 'sustainability' is not the same as its critics.