Follow up: DCSBN Letter In Fortune Magazine

In July DCSBN sent a letter to Fortune Magazine in response to their article "Sorry Jack" describing how business had evolved beyond the Jack Welch model of the 1990's to one that required a greater focus on core values and meeting stakeholder (rather than financial) expectations. The letter appeared in the print magazine as well as on Fortune's Web site.

THANKS FOR describing how changing expectations are creating a new model for success not measured exclusively by quarter-to-quarter stock prices. The new rules echo what we see around the world: the gravitation of both customers and the "best and brightest" to companies with vision, soul, and a desire to serve the customer rather than the shareholder.

-- JOHN FRIEDMAN Washington DC Sustainable Business Network